STRATEGIC MARKETING + BUSINESS MENTORSHIP
Grow your personal brand and discover how to stand out from the crowd
When your industry is full of people who do what you do, your personal brand is what makes the right clients choose you.
WHAT WE HELP YOU WITH
Here's what becomes possible when your personal brand has a clear voice behind it:
FINDING YOUR VOICE
Stop sounding like a template. We dig into how you actually think, what you genuinely believe, and what makes your approach different - then we build content around that.
SHOWING UP CONSISTENTLY
A personal brand only works when people see it regularly. We'll help you build a system - or build it for you - so showing up stops feeling like a chore.
ATTRACTING THE RIGHT PEOPLE
When your brand sounds like you, it repels the wrong clients and magnetises the right ones. No more explaining yourself to people who were never going to buy anyway.
When you’re caught up in the day-to-day delivery of your business, it’s hard to find the time or headspace to think about marketing.
Yet a lot of these statements reflect how you feel:
- When it comes to talking about what you do, you can’t seem to put it into words.
- You sound like every other service-provider on the internet.
- Your content doesn't reflect how good you actually are.
- You know you should be more visible.
- You're not sure how to show up without it feeling fake or forced.
- You've got interesting things to say but need someone to help you say it.
By investing in professional support, your messaging, marketing, and sales are all going to benefit from focusing more on the power of having a strong personal brand.
HOW WE CAN WORK TOGETHER
Two ways to build your personal brand.
🔦 LIGHTHOUSE MARKETING CLUB
The community for service-based business owners who want to learn how to brand themselves - and finally feel confident showing up online.
Each week you'll get live sessions, done-for-you content prompts, and a community of people who get it - all designed to help you show up consistently as the expert you already are.
- Weekly live marketing sessions (Mondays & Thursdays, 9:30am)
- Monthly content packs of prompts and inspiration
- On-demand training library: personal branding, content strategy, systems & mindset
- Twice-yearly virtual retreats to plan your next 6 months
- In-person events near London, Bristol & Leeds
- A capped community of 50 - so you're always known, never just a number
Just £50/month. No contract. Cancel any time.
🌴 DONE-FOR-YOU MARKETING + BUSINESS MENTORSHIP
Your content, written and published in your unique brand voice - while you get to focus on your clients.
This is for the coach, educator, designer or therapist who knows they need a strong personal brand - but doesn't have the time, headspace or inclination to build it themselves.
- 4x emails per month
- 12x social posts per month
- Pre-content research every 6 months
- Monthly 1:1 strategy & brand coaching session (60 mins)
- Monthly data tracking & analytics
- WhatsApp support (Mon–Fri, 9am–3pm)
- Everything written in your voice, scheduled for you
- Lighthouse Marketing Club membership included
£500/month · 3-month commitment · Everything included.
"Since Helen has taken a lot of this off my plate, I've gained back so much time and cleared the constant noise in my head. My message now feels consistent and professional - and my visibility has increased significantly, leading to a big increase in engagement and enquiries."
Fran Layzell, Graphic Designer
We offer award-winning personal branding and content marketing that is trusted by coaches, educators and service providers across the UK.
ABOUT HELEN
Hi, I'm Helen.
I help brilliant people stop being the best-kept secret in their industry.
I'm an award-winning personal branding strategist and content writer who works with coaches, consultants, educators, designers and therapists. The people who are genuinely great at what they do, but struggle to articulate it in a way that gets them clients.
After years of working with small business owners across the UK, I noticed the same pattern again and again. It wasn't a lack of expertise holding people back. It was a lack of words. They couldn't explain what they did, who they were for, or why someone should choose them over anyone else.
That's exactly what I fix.
At Blue Palm Marketing, I take what's in your head, the ideas, the experience, the opinions you're not sure you're allowed to say, and turn it into personal brand content that sounds unmistakably like you.
Find out more about HelenTESTIMONIALS
"What really stands out is how deeply Helen has taken the time to understand me, my business, my brand voice, and the impact of the work I do with clients. She doesn't just write content - she captures the heart of what I'm trying to say."
Nila Mistry, Financial Planner
"It can feel scary handing over your personal brand to someone else - will it actually sound like me? But I needn't have worried. After our initial call, Helen started creating my LinkedIn and email content and I was so impressed. She really understood what I was trying to achieve."
Justine Warwick, Make-Up Artist
"Thanks to Helen's guidance, I've been able to explore new ways to expand and develop my business that I hadn't previously considered - and also keep me focused and accountable. From setting up email marketing to now offering online courses, Helen has empowered me to dream big and take action."
LMC Community Member
WHY BLUE PALM MARKETING
You get content that actually sounds like you.
Not a template or AI babble. Every piece is written to sound specific, recognisable, and unmistakably yours.
We write the things you're not brave enough to say publicly.
Whether it's the bold opinion, the direct ask, or just a bit of telling the world how great you are and the results you achieve.
You never have to think about it.
No more planning session, AI drafts to rewrite, and no content guilt on a Sunday night.
Your ideal client will feel like you're speaking directly to them.
Because you are. The right message, to the right person, in a voice they trust. That's what turns readers into buyers.
You bring the expertise and we'll find the words.
You're brilliant at what you do. Writing about it shouldn't be the thing that holds you back.
PODCAST & FREE RESOURCES
🎧Listen to the Marketing Systems for Success podcast
📈Access the free course: 5 Steps to Improve Your Marketing and Make More Sales
📋Download the checklist: The Complete Email Marketing Checklist
Access free resources here
FAQs
Which offer is right for me?
I've never really nailed my brand voice. Will you be able to find it?
I've tried communities before and never engaged. How is this different?
I'm worried Done-For-You content won't sound like me.
Ready to work together?
Whether you want to build your personal brand yourself, or have it handled for you - the next step starts here.
Book a discovery call
