ABOUT HELEN
Hi, I'm Helen - award-winning marketing mentor, strategist, and the person who will finally make your marketing feel manageable.
I work with service-based business owners, educators, coaches, and trainers who are brilliant at what they do - but overwhelmed by the marketing that's supposed to go with it.
WHY WE EXIST
Knowing what you should do and actually being able to do it are two very different things.
Most of the business owners I work with aren't struggling because they lack knowledge.
They're struggling because marketing yourself is genuinely hard.
Putting your name, your face, and your voice out into the world takes a particular kind of courage.
There's a tension that comes from staring at the blank screen, or writing and deleting content. And then there's the frustration of feeling that you know what you want to say just won't come out right.
But when someone else who truly understands your voice and your business someone takes that weight off your shoulders, business feels easier and lighter again.
You get to see yourself the way your clients already see you.
It's both a relief and a revelation.
That's what drives everything I do at Blue Palm Marketing.
WHAT DRIVES ME, PERSONALLY
Living with a chronic illness means I know first-hand what it's like to have days when you simply can't show up the way you planned.
It's taught me something I now believe deeply: sustainable business growth can't depend on you being switched on and firing on all cylinders every single day.
It has to be built on systems - repeatable, reliable ones - that keep things moving even when you're not.
That personal experience isn't just my backstory. It shapes everything I build with my clients.
Because when your marketing has a proper structure behind it, you're not one bad week away from disappearing.
You stay visible and consistent, and your business keeps growing - even on the harder days.
YOUR NEW APPROACH
Your marketing shouldn't grind to a halt the moment life gets in the way.
Whether that's a health day, a busy season, or just the reality of running a business on your own - the right systems mean you can stay visible, stay consistent, and keep attracting clients, without being glued to your desk.
Great marketing should sound like you.
Not a polished, corporate version of you. Not what you think you should say. But a version of you that gives you energy and makes you excited to share your skills with the world.
So whether we're building your strategy together or I'm writing your content for you, it all starts with really getting to know you, your voice, and what makes your business genuinely different.
What my clients say about working with me:
"Fun, straight to the point, encouraging, and brings an abundance of both marketing and business ideas to the table."
"Calm, kind, and knowledgeable - exactly what you want from a business coach."
"She cuts through the noise and gets to the real stuff - the things that actually matter."
"Helen has helped me to see my own value."
"It's not a sudden realisation - it's something you feel building throughout the experience."
What I hear most often is that the content, the strategy, and the support all feel like a natural extension of who my clients are - not something bolted on from the outside. That's intentional.
A BIT MORE ABOUT ME
When I'm not deep in work, you'll find me either out with the dog, or cosy at home with a good cup of tea and planning my next adventure in some kind of excel document.
I'm based in the UK and work with business owners across the country - in person near London, Bristol, and Leeds, and online with clients everywhere.
